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Reach and Frequency
- Calculated on annual average

  • Unique Viewers (Monthly Average) – 75,000
  • Page Views (average per month) – 4,100,000

Demographic Profiles

  • 97% male audience
  • 31% of male population is between the ages of 21–34; 39 % is between the ages of 35-55
  • 43% have an annual household income of $100,000 or more
  • 84% are business professionals, proprietors, or managers
  • 31% are interested in new job/career opportunities
  • 64% plan to travel for business in the next 12 months
  • 82% are college graduates; 39% have a post graduate education
  • 71% are married; 39% have children
  • 76% own their own home
  • 12% plan to buy a new home in the next 12 months
  • 89% currently own investments
  • 60% plan to buy stocks/mutual funds in next 18 months
  • 80% access the Internet through Broadband (high-speed)
  • 89% have purchased something over the Internet in the past 12 months
  • 86% plan to purchase something over the Internet in the next 12 months

Purchasing Profiles

Over the next 12 months:

  • 35% will purchase a car
  • 75% will purchase sporting goods/apparel
  • 70% will purchase airline tickets
  • 48% will rent a car
  • 70% will book a hotel
  • 77% will purchase clothing
  • 66% will purchase music/books
  • 56% will purchase electronics
  • 30% will purchase computer hardware
  • 40% will purchase computer software
  • 34% will purchase household appliances
  • 3% will purchase a recreational vehicle
  • 5% will purchase a pool/spa/hot tub
  • 22% will purchase insurance (life, auto, etc.)
  • 9% will purchase a club membership
  • 33% will purchase golf equipment
  • 16% will purchase fishing/hunting equipment
  • 29% will purchase video/computer games
  • 68% will purchase sports tickets
  • 52% will purchase theatre/concert/other event tickets
  • 29% will purchase internet service
  • 13% will purchase satellite TV
  • 28% will purchase cable TV services (DVR, HDTV, Digital)
  • 20% will purchase or rent a vacation property
  • 20% will purchase automotive products
  • 21% will do a major home improvement
  • 32% will purchase pet supplies


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